Advantages of Business Associations

Advantages of Business Associations

As a mom-and-pop shop, competing with big-box retailers has always felt like an uphill battle. Add in the economic consequences of the global pandemic that COVID-19 has brought about, and it’s now harder than ever to survive as a small business. Watching our community as we knew it fall down around us can be a harrowing experience for individuals and establishments alike. But we’re not in this alone; now is the time to band together. Business associations are the perfect community groups to give your mom-and-pop shop the leg-up it needs.

 

Benefits of Joining a Business Association

Boosts Credibility.

Belonging to a business association can show that your business plays an active role in your community. Customers often view membership in a business association as an indicator that you are accepted and respected by your peers. So, they may be more inclined to trust and do business with you.

Networking and Social Benefits.

Connecting with your peers through networking is a great way to get fresh ideas, gain new contacts, share advice and build confidence. It can lead to lots of different opportunities that you wouldn’t have been exposed to had you not been a part of a networking group. The saying “it’s not what you know, it’s who you know” didn’t come about for no reason! Of course, there’s a lot more depth to success than only the contacts you have, but it certainly doesn’t hurt to make new connections that you can benefit from. Camaraderie and friendship are also found in business associations, and depending on your overall life goals, this can arguably be one of the most significant benefits of joining.

Education and Resources.

Associations are there to help you achieve high results. As such, they often provide education and resources for their members for things such as management and setup tips, advice on marketing/sales/growth, mentorship access, and lots of other seminars, workshops, and professional development opportunities designed to help their members succeed.

Marketing.

By joining a business association, you will achieve marketing benefits such as promotion by increasing your presence and visibility in your small-business community. Most business associations work hard to get their members’ names out there. You’ll also learn tips and tricks on how to effectively market and advertise through the education and resources made available to you.

 

Power in Numbers.

As a small retailer competing with huge corporations, it can be almost impossible to have your voice heard. You simply don’t have the resources that big companies and industry leaders have so you run the risk of going out of business as you try to gain market share in seemingly impossible circumstances. Coming together with other small businesses under a business association to form one loud, unified voice, can give you the power to rally and protect your shared interest.

 

The Mom and Pop Association

We are a not-for-profit association created specifically for mom-and-pop shops with less than 20 staff. The Mom and Pop Association wants to see you succeed, and we help by providing promotion, educational resources, and advocacy.

 

We have created an online marketplace to exclusively showcase our members’ goods and services. Our directory search map makes it easier than ever for consumers to locate the right mom-and-pop shop to suit their needs. One of our most exciting features — and especially useful through social distancing requirements — is our exclusive eCommerce site for the online sale of our members’ products. This is a benefit you won’t find with any other business association.

 

There are numerous benefits for entrepreneurs and small business owners to joining a small business association. We’d love to work with you to boost your presence, raise your voice and come together with a common goal.

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